Telecom Lead India: In a move to cement its position in UP-West and Uttrakhand circle, Idea Cellular has reduced its call rates and offering a call rate of 10 paise/minute for its subscribers.
Idea cellular is the market leader in UP-West and Uttrakhand with over 1 crore subscribers. The operator also leads the market in terms of revenue share and covers 34 thousand villages and towns in the state.
The newly announced call rate is available on a special tariff voucher priced at only Rs.28, which comes with a validity of 30 days. Idea customers can avail this new call rate between 10pm and 5pm (19 hours of the day).
“Through this new offer we want to acknowledge the faith our subscribers have shown in making Idea the No. 1 network in UP West and Uttrakhand. We are sure that our customers would appreciate the new product offer on the widest coverage network in the circle,” said N.F. Aibara, chief operating officer-UP West, Idea Cellular.
The operator said that it is providing its customers with various opportunities, through varied Value added services (VAS), new product offerings and other marketing platforms.
Src: telecom lead