Dehradun, 24 April 2005
Max New York Life, a leading life insurance company operating in India for the last four years, today announced its entry into Uttaranchal.
Following the footsteps of other multinational rivals like Aviva, Max New York Life opened a new office in Dehra Dun and said it would also open more centers in north India to expand its business.
The company, which has already opened 49 offices in India in nearly 35 cities, would enroll agents to target a cross-section of people in the hill state, its Chairman Analjit Singh said.
Stating that the company has achieved a business of Rs 16,700 crore by selling 509,000 policies, Singh said Max New York life would also focus on widening its distribution mix by pursuing the franchise model, bancassurance, rural business, direct sales force involving group insurance and telemarketing opportunities and also corporate alliances.
In this regard, Max had launched 14 products and nine options/riders in the Indian Market, Singh said.
News Source: http://www.business-standard.com
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